Audi, Volkswagen and others stop advertising on Twitter
Since Tesla CEO Elon Musk took over social media Twitter, several companies have stopped advertising.
According to the Wall Street Journal (WSJ) on the 3rd local time, food company General Mills, pharmaceutical company Pfizer, and automakers Audi and Volkswagen recently stopped advertising on Twitter.
WSJ explains that such an advertising suspension is a choice that takes into account Musk’s tendency to leave Twitter’s top executives and to take frequent unexpected actions.
General Mills spokesman Kelsey Lomhild said, “As always, we will watch the new direction and evaluate the marketing costs.”
Earlier, General Motors (GM) also suspended spending on advertising, citing changes in Twitter’s management.
“Advertisers don’t consider advertising on Twitter a necessity,” an anonymous major advertising agency executive said. “We’re already spending more on big platforms like Google and Meta.”
Advertising sales tend to rely heavily on the relationship between existing marketers and advertisers.
The fact that the connection with advertisers has disappeared due to the resignation of existing marketers is also expected to serve as a variable. 메이저사이트
As advertisers have left one after another, Musk is trying to persuade blue-chip advertisers by making video calls and emphasizing that it will be a safe place for advertisers.
“Advertisers are concerned about the sudden departure of Twitter executives and plans to adjust the content of Musk, the new owner,” the WSJ said.