Galaxy S23 Pre-Sales Start…Samsung Dotcom Sold Out on Live Broadcasts
The Galaxy S23 series has achieved the highest record in pre-sales of Samsung Dotcom.
From midnight to 1:40 a.m. on the 7th, Samsung Electronics hosted a pre-sale live broadcast of the Galaxy S23 series on Samsung Dotcom. During the two-hour broadcast, Samsung Electronics sold out all the prepared quantities.
“This is more than twice the number of S22 last year,” a Samsung Electronics official said. “Ultra was overwhelmingly popular, accounting for 70% of all sales.”
Samsung Electronics has started pre-sale of Galaxy Flip 3/Fold 3 in August 2021 and is broadcasting live on Samsung Dotcom.
Samsung Electronics is offering a ‘double storage benefit’ that doubles basic storage to 512GB when purchasing 256GB as a pre-sale benefit. For this reason, 512GB models are not being sold in advance.
Among ultra models, the Galaxy S23 Ultra 1TB model accounts for about half of ultra sales, and consumer preference for high-capacity storage is very high. The Galaxy S23+ and S23 each accounted for 15% of sales.
In the case of the S23 Ultra, Sky Blue and graphite, which are exclusive colors for Samsung Dotcom, were popular. Currently, Samsung is selling a total of eight colors based on the S23 Ultra.
Phantom black, cream, green, and lavender are the basic colors, and the colors exclusively for Samsung Dotcom are graphite, sky blue, lime, and red.
The mobile telecommunication industry analyzed that consumers liked the camera function of the Galaxy S23 series. Analysts say that the storage double-up pre-purchase benefit well reflects the recent trend of consumer use that wants high-capacity storage.
The GalaxyS23 Ultra 1TB model provided the Galaxy Watch 5 44mm Bluetooth model when purchased.
The live broadcast was conducted with a runway concept so that you can experience various colors of the Galaxy S23 series. The company explained that consumers responded well because they could actually check the color of Samsung Dotcom’s sole and basic colors.
Meanwhile, it also received a lot of attention on 11th Street. 11th Street announced that the transaction amount of the Galaxy S23 series totaled KRW 12.8 billion. Since the launch of ‘LIVE11’, it has recorded the largest number of comments (200,000), and the number of viewers on the broadcast has reached 950,000 as well.