Group Ive, conquer pizza…Selection of exclusive pizza brand model
Group IVE has been selected as the new model of Papa John’s Pizza.
Papa Jones, a premium pizza brand, unveiled a TV commercial with Ive on the 21st and announced the selection of an exclusive model.
The released image caught the attention of Ive, who is holding a pizza in his hand and posing in a cute pose full of individuality.
The group Ive’s unique lovely visuals and fresh and lively facial expressions have created a perfect image reminiscent of the luxurious taste and flavor of Papa Jones products.
Along with the selection of an exclusive model, Ive’s first commercial, which aired from the same day, will feature leader Ahn Yoo-jin introducing Papa Jones Pizza while members of Ive gathered in the practice room were sharing opinions on existing pizza menus.
Papa John’s Pizza is known to have been selected as an exclusive model in 2023, judging that the meeting between Ive, who won the Rookie of the Year and Grand Prize for the first time at the Golden Disc Awards, and Papa Jones, a representative brand of premium pizza, will bring positive synergy.
A Papa Jones brand official said, “I’m happy to connect with Ive, who is bright, lovely, independent, and confident, and is active as a wannabe for women in their teens and 20s. We will take a new leap forward by gradually expanding our customer base with Ive,” he said.
Starting with the news of the selection, Group Ive will carry out various activities as an exclusive model for Papa John’s Pizza.
Meanwhile, Ive swept various awards ceremonies, including Best Song of the Year at the 2022 Melon Music Awards (MMA 2022), Song of the Year at the 2022 MAMA AWARDS, Song of the Year at the 2022 Asia Artist Awards In Japan, and Rookie of the Year and Grand Prize at the 37th Golden Disc Awards.
It will also hold its first fan concert “The Prom Queens” at the Olympic Hall in Seoul Olympic Park on February 11 and 12 and meet with global fans.