New Jin’s Without hesitation topped the reputation of idol groups in January.
New jin`s was the idol group with the highest brand reputation in January.
According to the Korea Institute of Corporate Reputation on the 23rd, Newgins ranked first with a brand reputation index of 9.4 million. New jin`s recorded about 2.15 million brand participation index, 2.5 million media index, 1.63 million communication index, and 3.1 million community index. Second place was BTS (8.1 million), third place was BLACKPINK (4.86 million), fourth place was Ive (3.87 million), and fifth place was SEVENTEEN (3.26 million).
An official from the Korea Institute of Corporate Reputation said, “New Jin’s brand, which ranked No. 1 in idol group brand reputation in January, showed high ‘record’, ‘breakthrough’, and ‘apologize’ in link analysis, while ‘OMG’, ‘Minji’, and ‘Ditto’ were high in keyword analysis.” “In the positive and negative ratio analysis, the positive ratio recorded 86.05 percent,” he said.
The Korea Institute of Corporate Reputation extracted 99.957,750 idol group brands from December 23 last year to January 23, 2023 to analyze big data on idol group brand reputation. The idol group brand reputation analyzed the brand reputation index by measuring consumers’ participation index, media index, communication index, and community index for idol group brands by analyzing the brand category that integrates boy groups and girl groups.
Meanwhile, the brand reputation index is an indicator created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through the idol group brand reputation analysis, positive and negative evaluation of idol group brands, media interest, and consumer interest and communication can be measured.