New Jinx, who broke the official record of girl group, became the trend a week after their debut
Newgins, which broke the K-pop formula, became a hot girl group a week after their debut.
Newgins (Minji, Hani, Daniel, Haerin, and Hyein) made their debut on July 22 when they released the music video for the first title song “Attention” of their debut album. He made a strong first impression with a different promotion that boldly omitted the teasing stage and immediately released the music video.
The music videos of “Attention”, “Hype Boy” and “Hurt” released by Newgins so far contain the pure emotions of a teenage girl. Rather than fitting themselves to a specific concept, they chose to make their natural charm come true. K-pop fans around the world cheered for the fresh and refreshing atmosphere of five girls.
Newgins actively used SNS and shortform content to reach teenagers who are familiar with it, and sensible videos frequently posted on official SNS have become a major factor leading to the influx of fans. Newgins shows the members’ daily lives and actual personalities through videos with strong behind-the-scenes characteristics and is narrowing their psychological distance from fans.
Phoning, a dedicated communication application of Newgins, is also playing a major role in forming intimacy with fans. The Fourning is equipped with a chat where you can talk to Newzins, a photo album that publishes photos and videos, and a function to view the group chat of members in real time. From the 27th to the 31st, “New Jeans Day” will be held and photos and videos of one member are released every day. It is receiving a lot of positive responses in that it directly shares the content that the members own with their fans.
Meanwhile, Newgins will release its debut album “New Jeans” on the 1st of next month and release its album on the 8th. The debut album is gaining huge popularity, surpassing 444,000 pre-orders as of the 27th, the third day of pre-sale. 안전공원