Nexon ‘Parasite’ production company Barunson E&A MOU signed “IP Expansion”
Barunson E&A, the producer of the movie Parasite, and Nexon, a global game company, announced on the 10th that they have signed a strategic business agreement (MOU).
Through this agreement, the two companies will mutually cooperate in planning and development of new IPs by sharing original copyrights held by each other, original items under development, and a lineup of creators secured. Newly developed content is a strategy to further strengthen business competitiveness by expanding its spectrum to all areas of content through IP expansion without distinction between genres and media.
Barunson E&A and Nexon will form an operation consultative body through this agreement and provide know-how and IP for video and game production such as movies and dramas owned by the two companies. It also plans to diversify its content business by exerting synergy effects through collaboration in various fields such as joint investment, production, and affiliated business rights.
Park Jin-hong, CEO of Barunson E&A, said, “Through the MOU with Nexon, we expect that we will be able to embody a transmedia strategy that builds an IP life cycle ecosystem by expanding the creator’s worldview and vision regardless of genres such as video and games.” “We will try to create and showcase various types of content with Nexon, a global game company,” he said.
Nexon CEO Lee Jung-heon said, “As the importance of IP in the content industry is growing day by day, we expect the MOU to further strengthen the competitiveness of the content industry of the two companies. We will work together to create the best synergy.”
Barunson ENA is the production company of the film Parasite, which won four categories, including best picture at the 92nd Academy Film Festival, and won the Palme d’Or at the 72nd Cannes Film Festival. Since 2022, it has established itself as a comprehensive video content company by producing various contents such as movies, dramas, and entertainment, and expanding its business area to investment, distribution, and overseas sales.
Nexon is a global leading company in the game industry and currently serves more than 45 games in 190 countries around the world. It is maintaining solid growth in PC and mobile platforms with excellent IP, solid development power, and excellent live service capabilities such as “Dungeon & Fighter,” “Maple Story” and “Kartrider.”