TWICE is on a roll even after 9 years of debut.
Group TWICE is showing off its steady global growth even in its ninth year since its debut.
According to Billboard’s official website on the 30th, TWICE ranked 84th on the Billboard main chart “Hot 100” on February 4 (local time) with its pre-released English single “MOONLIGHT SUNRISE” released on January 20. As a result, both original English singles, including the first English single “The Feelings” (The Fields) and “MOONLIGHT SUNRISE”, were put on the “Hot 100” chart in October 2021, reaffirming the potential and solid global popularity of “K-pop’s representative girl group.”
TWICE first entered the Billboard main song chart “Hot 100” with its first original English song “The Feelings” in October 2021, seven years after its debut. As of 2021, he showed a unique presence as the only K-pop girl group to enter the chart, and continues to draw a steady growth curve in the global music market, making his second career name on “Hot 100” as his first new song in 2023, which marks his ninth year since his debut.
Since the beginning of the year, Billboard and other overseas charts have been pouring out good records, raising expectations for their performance in 2023. Among them, the performance of Spotify, a global music streaming platform, stands out. The new song “MOONLIGHT SUNRISE” entered the Spotify Daily Top Songs US chart at 39th place as of the 20th, the day of its release, and achieved its own highest ranking for 11 consecutive days until the 30th. On the global chart, it reached 60th place with its own highest daily streaming number, and on the Top Songs debut chart (01.20~01.22), it was ranked at the top of the global chart, second on the U.S. chart, and seventh on the U.K. chart. Spotify Weekly Top Songs Chart (01.20~01.26) also added 74th place on the U.S. chart and 70th place on the global chart.
Recently, she set a new K-pop girl group record. It first appeared on the Spotify Daily Top Artist US chart on November 12, 2021, and as of January 23, this year, it recorded a new record of 96 days, the cumulative chart, the longest ranking among K-pop girl groups. He then succeeded in ranking in until January 25, breaking the record again and again with a total of 98 days. Along with this “Career High” march, it released a total of three remix versions of “House Remix”, “Club Remix” and “R&B Remix” of “MOONLIGHT SUNRISE” on the 25th and delighted fans.
Various self-recorded records within a month of the new year reflect on the global growth process that TWICE has accumulated since its debut. In particular, as an extension of 2022, which boasts a full-fledged performance in various fields, greater expectations are raised for its 2023. TWICE achieved the first top 10 K-pop solo artists on “Billboard 200” with their first mini-album “IM NAYEON” released by first soloist Nayeon in June last year, and their full album “BETWEEN 1&2” released in August ranked third on the chart. According to the results of last year’s CD sales and digital downloads compiled by Luminate, “BETWEEN 1&2” ranked fifth in the U.S. sales in 2022 based on group albums and “IM NAYEON” ranked ninth in the U.S. sales in 2022 based on female solo artist albums. In Spotify, the cumulative global streaming of all registered songs surpassed 5.5 billion, and as of December 15, the number of music plays in the U.S. in 2022 was 289.41 million, making it the most streamed K-pop girl group by local fans last year, showing off its powerful music power.
Thanks to its significant global growth and achievements in 2022, TWICE was the first K-pop female artist to win the “2023 Billboard Women In Music” Awards. Billboard Women in Music is a large-scale awards ceremony hosted by Billboard that awards the best female artists, creators, producers and executives who have had the biggest impact on the music industry throughout the year. At the ceremony, which will be held at the YouTube Theater in Los Angeles on March 1, TWICE will win the “Breakthrough Artist” category and will be shoulder-to-shoulder with all-time winners Idina Menzel, Tory Kelly, Maren Morris, and Camilla Cabello.
TWICE, which announced the start of a good year in 2023 with its original English new song “MOONLIGHT SUNRISE” to respond to the enthusiastic support of fans around the world, will fill this year with a new mini-album release in March and expand its global popularity and influence.